Carbon Won Solutions
Logo and visual identity design
Tone of voice
Illustration design
Photographic style
Logo and brand design
Visual identity design
Creative campaign
Carbon Won Solutions (CWS) provides a critical service in the fight against climate change by helping organisations measure, validate, manage, credit, and reduce our carbon emissions.
By leveraging our innovative calculation and expertise, CWS enables clients to:
Conduct comprehensive carbon assessments and audits
Validate and verify emissions data for reporting and compliance
Develop customised strategies to reduce and offset carbon emissions
Monitor and track progress towards net-zero goals
Access carbon credits and sustainable financing opportunities
Through their comprehensive approach, Carbon Won Solutions supports organisations in achieving environmental, social, and governance (ESG) goals, enhancing our reputation, and contributing to a more sustainable future. By partnering with CWS, organisations can effectively mitigate climate impact and join the global effort to combat climate change.
AVGD worked closely with the consultancy team at Solutions Won to design and develop a brand that visually reflected their overarching goal to provide sustainability support to companies that were looking to mitigate their climate footprint.
The logo has been designed with consideration to their parent company, Solutions Won and the relationship between them. It combines a natural green colour base, in a format that is familiar to their corporate audience. The brand is a reflection on their underlying themes of sustainability and targeting Net Zero.
The use of sky and murmuration imagery in visual applications where concept imagery is needed was implemented to engage the audience to think about what their carbon footprint. These existential and philosophical images are designed to uplift the audience in their thinking.
