Creative thinking and intentional design.

AVGD is a Melbourne-based strategic communications design studio specialising in branding, publications, campaigns, signage and digital experiences for universities, institutions and ambitious organisations.

We thrive on projects that require a deep understanding of complex stakeholders, communication systems and evolving audiences across sectors including higher education, healthcare, finance and the built environment.

Our team combines the consistency and embedded thinking of an in-house design partner with the flexibility and scalability of a full-service agency.

We own

Brand Strategy & Identity

We build brands from the inside out — defining positioning, voice and identity systems that create clarity, consistency and alignment across every touchpoint.

Publication Design

Annual reports, research publications and editorial systems designed for clarity, accessibility and stakeholder engagement

We deliver

Commercial Signage

Signage systems, branded environments and environmental graphics for campuses, workplaces and public-facing spaces.

Digital Campaigns

Creative direction and campaign systems across digital, print and integrated communication channels.

Bids, Tenders & Capability Documents

Strategic bid and tender documents designed to communicate expertise clearly, strengthen submissions and improve stakeholder engagement.

Capability statements, tender responses, proposal design and presentation systems for commercial, government and institutional projects.

Featured projects

A city street scene with passing cars, a blue billboard with a poem advertising the University of Melbourne

University of Melbourne: Poetry Billboards

Branded campaign, for the sake of branding

University of Melbourne: Impact Areas Research Initiative

Visual identity design and masterbrand exploration

Group of dancers in traditional Indian attire performing on stage with purple lighting, promoting Maitri Showcase 2025.

Centre for Australia-India Relations:
Maitri Showcase 2025

Event branding to celebrate the spirit of "Maitri" — friendship

North Star Early Education

Logo and visual identity design

North Star Early Education: Signage and wayfinding

Visual identity coming to life in childcare centres

Cover of "Chiron" magazine featuring two healthcare professionals in blue uniforms. The text reads "Advancing the medical workforce of the future" and includes "Melbourne Medical School" and "The University of Melbourne" logos.

The University of Melbourne: Chiron 2024

Advancing the medical workforce of the future.
Alumni publication design update and masterbrand application.

Australia India Institute

2022–2026 Strategy publication

University of Melbourne

The Impact of Giving. Supporting Indigenous success, through scholarships, fellowships and burseries.

Buyer Foresight

Authentic connections, driven by data. Visual identity design and brand re-alignment.

Publication, brochure design and long format documents go hand in hand with brand design and masterbrand application.

We are specialists in working within existing brand styles and parameters and designing bespoke publications and documents ranging from annual reports, business proposals, prospectus’ and promotional.