Melbourne branding & publication design studio

AVGD helps universities, institutions and organisations communicate complex ideas through thoughtful branding, publications, digital experiences and visual systems.

Based in Melbourne, we work across higher education, healthcare, research and the built environment — creating design that balances clarity, usability and cultural relevance.

Our team combines the consistency and embedded thinking of an in-house design partner with the flexibility and scalability of a full-service agency.

We own

Brand Strategy & Identity

We develop identity systems that feel considered, adaptable and grounded in purpose — helping organisations communicate consistently across publications, campaigns, environments and digital platforms.

Publication Design

Annual reports, research publications and editorial design that turn complex information into engaging, accessible reading experiences across print and digital formats.

We deliver

We are

Commercial Signage

Wayfinding and environmental graphics designed to help people move intuitively through campuses, workplaces and public-facing spaces.

Trusted by universities, healthcare organisations and government institutions across Australia.

Digital Campaigns

Creative direction and campaign systems across digital, print and integrated communication channels.

Bids, Tenders & Capability Documents

Strategic bid and tender documents designed to communicate expertise clearly, strengthen submissions and improve stakeholder engagement.

Capability statements, tender responses, proposal design and presentation systems for commercial, government and institutional projects.

Featured projects

University of Melbourne: Science for the World - 2030 Strategy

Publication Design

A city street scene with passing cars, a blue billboard with a poem advertising the University of Melbourne

University of Melbourne: Poetry Billboards

Branded campaign, for the sake of branding

University of Melbourne: Impact Areas Research Initiative

Visual identity design and masterbrand exploration

Group of dancers in traditional Indian attire performing on stage with purple lighting, promoting Maitri Showcase 2025.

Centre for Australia-India Relations:
Maitri Showcase 2025

Event branding to celebrate the spirit of "Maitri" — friendship

North Star Early Education

Logo and visual identity design

North Star Early Education: Signage and wayfinding

Visual identity coming to life in childcare centres

Cover of "Chiron" magazine featuring two healthcare professionals in blue uniforms. The text reads "Advancing the medical workforce of the future" and includes "Melbourne Medical School" and "The University of Melbourne" logos.

The University of Melbourne: Chiron 2024

Advancing the medical workforce of the future.
Alumni publication design update and masterbrand application.

Australia India Institute

2022–2026 Strategy publication

University of Melbourne

The Impact of Giving. Supporting Indigenous success, through scholarships, fellowships and burseries.

Buyer Foresight

Authentic connections, driven by data. Visual identity design and brand re-alignment.

Publication, brochure design and long format documents go hand in hand with brand design and masterbrand application.

We are specialists in working within existing brand styles and parameters and designing bespoke publications and documents ranging from annual reports, business proposals, prospectus’ and promotional.