North Star Early Education
Signage and wayfinding
Wayfinding Design
Concept development
Typography
Brand application
Print
As a boutique early education provider, North Star Early Education’s commitment is to craft a warm, personalised experience for both parents and children, ensuring an optimal beginning for their learning journey.
North Star Early Educations newly built centres draw inspiration from the globally recognised Finnish early childhood education model, renowned for emphasising play, physical activity, and creativity in a child's formative years. This is heavily refelected in the design and fitout of the centres.
The project was designed to bring the brand to life on a large scale, using the logo and brand elements to create a cohesive experience for parents and children and they move through the childcare centres. The design brief took into account the need for street facing and façade signage, with illuminated elements as well as internal wayfinding and decorative pieces.
The logo is brought to life as an elevated brand piece in the reception of every centre.
The icon is used on large walls in communal areas, Ever present, the icon leads the way. The North Star is what we are reaching for.
Shapes play a large role in the visual identity system, used sporadically in every room they bring the brand and centers together, creating a cohesive and consistent experience.
