Stadia Precinct
Investment Proposal
Publication design
Tender design
Print and digital
Capability design
Typography
Brand application
AVGD designed a project proposal for Stadia Precinct, presenting a major stadium and urban renewal opportunity to prospective investors. As both a tender proposal design and capability design project, the brief called for a document that could carry real commercial weight while still feeling considered, credible, and distinctly Stadia Precinct.
The design draws on a soft, atmospheric palette of muted stone, sage, and warm neutrals, with the wave motif from the Stadia Precinct logo carried through as fine linework across the page — giving the proposal a tone that feels more like a vision than a pitch.
Structurally, the document was built to move investors through a clear line of reasoning, from opportunity to commercial detail to delivery capability, with dense financial information reworked into clean, legible tables rather than left as raw data.
The result is a boardroom-ready investment proposal that pairs commercial rigour with genuine visual ambition — the kind of tender design work AVGD is drawn to, where design decisions carry real weight and clarity has to come through on every page.