Brand & visual identity
From first sketch to a system your whole organisation can use, we design brand identities that feel considered and built to last. Let's talk about yours.
Brand & Visual Identity Design
A brand identity has to do more than look good once. AVGD designs identity systems, logo, typography, colour, guidelines, that stay considered and adaptable as they get applied across publications, signage, campaigns and digital platforms by people who aren't in the room when we design it.
We work with organisations building a new identity from scratch, and with those refreshing or repositioning an existing one.
What we design
Brand identity design
Visual identity systems
Logo design
Brand refreshes and repositioning
Brand architecture
Brand guidelines
Masterbrand exploration
Campaign identities
Who it's for
New and growing businesses, universities, healthcare organisations and SME that need a brand identity that's distinctive, adaptable and built to work consistently across publications, signage, campaigns and digital platforms, not just a logo in isolation.
Brand case studies
North Star Early Education: Branding
Logo and visual identity design for a newly built childcare network, later extended into signage and publications across every centre.
Buyer Foresight
Visual identity design and brand re-alignment: authentic connections, driven by data.
University of Melbourne: Impact Areas Research Initiative
Visual identity design and masterbrand exploration.
University of Melbourne: Professional Development for Organisations
Visual identity design and masterbrand exploration.
AVGD works with you
Systems, not just logos: we build identity systems that extend across publications, signage, digital and campaigns, not a logo that only works on a business card.
Institutional and commercial range: from growing businesses to universities and healthcare organisations, we scale the process to the brief.
Built to last without us in the room: clear guidelines your team (or other suppliers) can apply consistently.
One studio, every application: the same team that designs your identity can carry it through to your publications, signage and campaigns.
The process isn’t always linear – but it starts and ends the same way.
Here's how we take a brand identity from first conversation to a usable system:
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Understand your organisation, audience and positioning
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Brand positioning, tone and architecture
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Initial identity directions and design exploration
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Logo, typography, colour and visual system
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Brand guidelines and application across your key touchpoints
FAQ’s
What's included in a brand identity project?
Typically a logo and visual identity system (typography, colour, imagery style) plus brand guidelines your team can apply consistently. Scope varies by project, get in touch for specifics.
Do you offer brand refreshes as well as new brand identities?
Yes, we work on both new identities built from scratch and refreshes or repositioning of an existing brand.
Can you extend our identity into signage, publications and digital?
Yes, this is exactly where having one studio across brand, publications and signage pays off, the same identity system is applied consistently everywhere rather than reinterpreted by different suppliers.
How long does a brand identity project take?
Typically 4-10 weeks depending on scope, from a focused logo refresh through to a full identity system with guidelines.
Do you provide brand guidelines we can share with other suppliers?
Yes, brand guidelines are a standard deliverable so your team and any other suppliers can apply the identity consistently.
If you have any more questions, get in touch, we’d love to have a chat!